About Us

FREEHAND was formed in 2004 with a mission to create compelling, relevant content for audiences wherever they’re watching – be that on televisions, computer screens or hand-held devices. Content relevant for our audience, for our commercial partners and relevant for our broadcaster partners.

We’re committed to serving our channel partners with content experiences tailored to their needs and appetite. We’re innovators bridging tradition and the cutting-edge and we combine creativity with commercial savvy to deliver powerful, measurable results.

Between 2007 to 2012 Freehand partnered with BBC Worldwide in Australia producing BBC format shows including the top rating Dancing with the Stars and Top Gear Australia. During this partnership, Freehand original programming was released globally through the BBC distribution network.